How WellUp transformed Mint Room Miami into a Two-Day Wellness Experience
Recently, we had the pleasure of hosting WellUp’s 100th event at Mint Room Miami, a two-day wellness experience that welcomed over one hundred attendees, wellness professionals, local businesses, and sponsors for a weekend centered around movement, education, connection, and community.
When the WellUp team began planning their 100th event, one idea guided the entire layout:
“How can every space become part of the experience?”
That question became the foundation for the entire event.
Over two days, every corner of Mint Room Miami was transformed to realize WellUp’s vision. Before guests arrived, the studio came alive during load-in as vendors unloaded products, built custom displays, applied branded decals throughout the venue, installed signage, assembled stages, and transformed each studio into a completely different environment.
By the time the doors opened, the space was unrecognizable. It felt like walking through an immersive wellness experience where every room invited guests to discover something new.
The Common Space became the heart of the event, hosting mat Pilates classes throughout the day before seamlessly transitioning into keynote speakers, educational talks, and community conversations.
Rather than placing every participating brand around the perimeter of one large room, WellUp used our individual studios to create distinct destinations throughout the venue. Some spaces became sponsor lounges, others showcased wellness products, while several were transformed into curated pop-ups and interactive brand experiences.
This completely changed the way guests experienced the event. Instead of walking past rows of vendor tables, attendees explored the venue at their own pace—moving from studio to studio, meeting founders, discovering new brands, sampling products, joining conversations, and experiencing each activation as its own destination.
The result was a thoughtfully curated two-day experience featuring 100+ attendees, 20+ participating brands and vendors, wellness classes, keynote speakers, networking opportunities, and interactive brand activations—all connected through a guest journey that encouraged exploration rather than keeping everyone in a single room.
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